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#GrindGrind Clothing Co. was started in 2014, in Detroit, MI as an athletic wear company and later begin to branch into the fashion world. The meaning of grind is to perform repetitive actions over and over in order to attain a goal, so we used it as two words to enforce the issue of performing those actions twice as hard in order to achieve success. The goal of the clothing line is to spread the message of chasing your dreams across the world; letting individuals know that no matter your race, background, circumstance that anything is possible! The Movement has made it's a way to major athletes and celebrities, all through word of mouth promotion, Instagram (@grindgrindclothing) and personal relationships.